An effort launched through a partnership between the Brazilian top model Gisele Bündchen and the Brazil Foundation has raised 4 million Reais to create a fund to address social challenges faced by different Brazilian regions since the COVID-19 outbreak. The campaign within the Brazil foundation called Luz Alliance is a fund created in 2020 to offer emergency relief to vulnerable populations struggling due to the pandemic.
Since the beginning of the campaign, Luz Alliance has supported 10 Brazilian states all over the country, providing food parcels, hygiene packs, and food donations. Gisele Bündchen has stated great gratitude to people and companies that have been donating to the Luz Alliance initiative.
Learn more about the initiative here: